135 packed pages of ways to win the battle for the dining dollar during these challenging economic times.

• It's all about the WOW you direct towards your guests, your staff, your food and your community.
  
  
• Learn how to get guests to say, "Wow, I didn't know that; do all restaurants do that?"
  
  
• "He doesn't pull punches. I've seen all the other experts; read all the books and been to all the workshops. Believe me, no one tells it like it is better than Joel Cohen."
  -- Casa Ole Restaurants, Houston, Tx
  
  
• Click to read the 6 page sample
  

Take steps to fight the recession and get ready for the good times. You'll go through a 6 point game-plan on developing a sales-building plan with great programs that will increase your guest base, solidify guest retention and much more.

• Special FREE Bonus #1 Audio CD: Increase Your Sales 10% in 90 Days: The Genius of Dumb Marketing with Tom Feltenstein.
  
  
• Special FREE Bonus #2 Video CD: The Menu Masters Video Workshop, 3-part course on Menu Engineering -- getting the most profits out of your menu.

For more details on the "How To Recession Proof Your Restaurant" Video CD and to sample the video, click on:
Try It Before You Buy It

166 pages packaged in a Ringbinder format; easy to read, conversational style. Not a teach-preach machine; just real world, real easy to understand and implement.

• It's all about the WOW you direct towards your guests, your staff, your food and your community.
  
  
• Learn how to get guests to say, "Wow, I didn't know that; do all restaurants do that?"
  
  
• Over 400 strategies to WOW your guests and increase sales.
  
  
• So much information, the Table of Contents alone is 8 pages in length.
  
  
• "He doesn't pull punches. I've seen all the other experts; read all the books and been to all the workshops. Believe me, no one tells it like it is better than Joel Cohen."
  -- Casa Ole Restaurants, Houston, TX
  
  
• For complete details on this huge manual, click on The Wow Street Journal
  

Wow! A complete video menu course as if you were right in front of me during one of my live sessions.

• Three set series of step by step video instructions.
  
  
• Learn the customer psychology of numbers; which one's attract and which one's don't.
  
  
• Learn how and where to place your most profitable products.
  
  
• Learn how to spot your most profitable products and what's selling well and what isn't.
  
  
• Learn design tips that make your guests want to purchase your high profit items.
  
  
• Try It Before You Buy It
  

This video course will tell you how to implement a successful and profitable restaurant email sales building program without the hype, without the sell, and without the over promise, under deliver routine ... and without the high cost.

• Learn everything you need to know about running or supervising a successful profitable email sales building program.
  
  
• When to use HTML and Text.
  
  
• What to put in your From and Subject Fields.
  
  
• Why AOL and Yahoo might filter you out.
  
  
• Great email promotions that increase sales.
  
  
• How to get your guests to fill out an entry form.
  
  
• The most effective kind of an entry form.
  
  
• How to approach your guests and what to say.
  ... and much, much, much more.
  
  
• "Nobody knows more about email sales-building programs and no one can give you a more objective point of view than Cohen." -- Bubba's BBQ, Charlotte, NC
  
  
• Try It Before You Buy It