135 packed pages of ways to win the battle for the dining dollar during these challenging economic times.

• It's all about the WOW you direct towards your guests, your staff, your food and your community.
  
  
• Learn how to get guests to say, "Wow, I didn't know that; do all restaurants do that?"
  
  
• "He doesn't pull punches. I've seen all the other experts; read all the books and been to all the workshops. Believe me, no one tells it like it is better than Joel Cohen."
  -- Casa Ole Restaurants, Houston, Tx
  
  
• Click to read the 6 page sample plus how to order
  

Take steps to fight the recession and get ready for the good times. You'll go through a 6 point game-plan on developing a sales-building plan with great programs that will increase your guest base, solidify guest retention and much more.

• Special FREE Bonus #2 Video CD: The Menu Masters Video Workshop, 3-part course on Menu Engineering -- getting the most profits out of your menu.

For Ordering Information and more details on the "How To Recession Proof Your Restaurant" Video CD and to sample the video, click on:
Try It Before You Buy It

166 pages packaged in a Ringbinder format; easy to read, conversational style. Not a teach-preach machine; just real world, real easy to understand and implement.

• It's all about the WOW you direct towards your guests, your staff, your food and your community.
  
  
• Learn how to get guests to say, "Wow, I didn't know that; do all restaurants do that?"
  
  
• Over 400 strategies to WOW your guests and increase sales.
  
  
• So much information, the Table of Contents alone is 8 pages in length.
  
  
• "He doesn't pull punches. I've seen all the other experts; read all the books and been to all the workshops. Believe me, no one tells it like it is better than Joel Cohen."
  -- Casa Ole Restaurants, Houston, TX
  
  
• For complete details on this huge manual, click on The Wow Street Journal
  

Wow! A complete video menu course as if you were right in front of me during one of my live sessions.

• Three set series of step by step video instructions.
  
  
• Learn the customer psychology of numbers; which one's attract and which one's don't.
  
  
• Learn how and where to place your most profitable products.
  
  
• Learn how to spot your most profitable products and what's selling well and what isn't.
  
  
• Learn design tips that make your guests want to purchase your high profit items.
  
  
• Try It Before You Buy It