Packaged in a Ringbinder format; easy to read, conversational style. Not a teach-preach machine; just real world, real easy to understand and implement.

• It's all about the WOW you direct towards your guests, your staff, your food and your community.
  
  
• Learn how to get guests to say, "Wow, I didn't know that; do all restaurants do that?"
  
  
• Over 400 strategies to WOW your guests and increase sales.
  
  
• So much information, the Table of Contents alone is 8 pages in length.
  
  
• "He doesn't pull punches. I've seen all the other experts; read all the books and been to all the workshops. Believe me, no one tells it like it is better than Joel Cohen."
  -- Casa Ole Restaurants, Houston, TX
  
  
• For complete details on this huge manual, click on The Wow Street Journal
  

Wow! A complete video menu course as if you were right in front of me during one of my live sessions.

• View video stream 24/7 as often as you want and include your whole staff!
  
  
• Three set series of step by step video instructions plus 28 page manual.
  
  
• Learn the customer psychology of numbers; which one's attract and which one's don't.
  
  
• Learn how and where to place your most profitable products.
  
  
• Learn how to spot your most profitable products and what's selling well and what isn't.
  
  
• Learn design tips that make your guests want to purchase your high profit items.
  
  
• Try It Before You Buy It
  

This video course will tell you how to implement a successful and profitable restaurant email sales building program without the hype, without the sell, and without the over promise, under deliver routine ... and without the high cost.

• Learn everything you need to know about running or supervising a successful profitable email sales building program.

=> When to use HTML and Text
=> What to put in your From and Subject Fields
=> Why AOL and Yahoo might filter you out
=> Great email promotions that increase sales
=> How to get your guests to fill out an entry form
=> The most effective kind of an entry form
=> How to approach your guests and what to say
=> Great email software programs
=> ... and much, much, much more.

• "Nobody knows more about email sales-building programs and no one can give you a more objective point of view than Cohen." -- Bubba's BBQ, Charlotte, NC
  
  
• Try It Before You Buy It