135 packed pages of ways to win the battle for the dining dollar during these challenging economic times.

• It's all about the WOW you direct towards your guests, your staff, your food and your community.
  
  
• Learn how to get guests to say, "Wow, I didn't know that; do all restaurants do that?"
  
  
• "He doesn't pull punches. I've seen all the other experts; read all the books and been to all the workshops. Believe me, no one tells it like it is better than Joel Cohen."
  -- Casa Ole Restaurants, Houston, TX
  

Read the 6 page sample pdf

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